---
title: Brands We Work With | AthLife
---

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[![Athlife-Blue-Logo with white background](https://www.athlife.com/hs-fs/hubfs/Athlife-Blue-Logo.png?width=150&height=44&name=Athlife-Blue-Logo.png)](https://www.athlife.com/?hsLang=en) [![Athlife logo white with dark background-1](https://www.athlife.com/hs-fs/hubfs/Athlife%20logo%20white%20with%20dark%20background-1.png?width=150&height=46&name=Athlife%20logo%20white%20with%20dark%20background-1.png)](https://www.athlife.com/?hsLang=en)

[Contact Us](https://www.athlife.com/contact-us?hsLang=en)

![Marvel Super Hero Night 2026](https://www.athlife.com/hs-fs/hubfs/Marvel%20Super%20Hero%20Night%202026.jpg?width=575&name=Marvel%20Super%20Hero%20Night%202026.jpg)

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![Marvel_Athlife_Partners_2023-150x150](https://www.athlife.com/hs-fs/hubfs/Marvel_Athlife_Partners_2023-150x150.png?width=160&name=Marvel_Athlife_Partners_2023-150x150.png)

We represent Marvel Entertainment in sports, creating Marvel Day activations across major and minor leagues. Our activations drive attendance, fan engagement, revenue, social and earned media. Over the past decade, we've partnered with 250+ teams across the NBA, MLB, NFL, NHL, MLS, WNBA, and more.<https://www.athlife.com/hubfs/Case%20Studies/CPL%20Marvel%20Super%20Hero%20Program%20Case%20Study%202024.pdf?hsLang=en>

[View Our Partnership Deck](https://www.athlife.com/hubfs/Marvel%20Day%20Capabilities-%202025-compressed.pdf?hsLang=en)

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![Mattel_2019.svg-1-150x150](https://www.athlife.com/hs-fs/hubfs/Mattel_2019.svg-1-150x150.png?width=160&name=Mattel_2019.svg-1-150x150.png)

AthLife represents Mattel in the world of sports, primarily focused on creating game day activations with Barbie and Hot Wheels. The activations help teams drive attendance, fan engagement, retail revenue, social media, earned media, and per cap revenue

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![Untitled design](https://www.athlife.com/hs-fs/hubfs/Untitled%20design.png?width=160&name=Untitled%20design.png)

Barbie Game Day™ is a truly immersive experience that brings your imagination to life. For more than 60 years, the Barbie brand has captivated the hearts and minds of both children and adults across multiple generations. Now fans can experience the original women’s empowerment brand alongside their favorite team in stadiums and arenas across the country.

[View Our Partnership Deck](https://www.athlife.com/hubfs/Case%20Studies/Barbie%20Game%20DayTM%20Capabilities-%202025.pdf?hsLang=en)

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![Untitled design (1)](https://www.athlife.com/hs-fs/hubfs/Untitled%20design%20(1).png?width=160&name=Untitled%20design%20(1).png)

More details coming soon

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![Untitled design copy](https://www.athlife.com/hs-fs/hubfs/Untitled%20design%20copy.png?width=160&name=Untitled%20design%20copy.png)

From day one, we have helped stand up the award and support the business operations. We work to align endemic college football brands and to bring NIL opportunities to Joe Moore Award winning and contending athletes.

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![hustl-logo-3](https://www.athlife.com/hs-fs/hubfs/Client%20Logos/hustl-logo-3.png?width=160&name=hustl-logo-3.png)

Our agency works with hustl. as a retailer for exclusive Marvel custom comics & variants featuring world-class athletes and entertainers.

[![Athlife logo white with dark background](https://www.athlife.com/hs-fs/hubfs/Athlife%20logo%20white%20with%20dark%20background.png?width=150&height=46&name=Athlife%20logo%20white%20with%20dark%20background.png)](https://www.athlife.com/?hsLang=en)

Serving, creating and driving results in the world of sports & entertainment.

<https://www.linkedin.com/company/athlife-inc-/posts/?feedView=all> <https://www.instagram.com/athlifeinc/>

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