We represent Marvel Entertainment in sports, creating Marvel Day activations across major and minor leagues. Our activations drive attendance, fan engagement, revenue, social and earned media. Over the past decade, we've partnered with 250+ teams across the NBA, MLB, NFL, NHL, MLS, WNBA, and more.
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AthLife represents Mattel in the world of sports, primarily focused on creating game day activations with Barbie and Hot Wheels. The activations help teams drive attendance, fan engagement, retail revenue, social media, earned media, and per cap revenue
Barbie Game Day™ is a truly immersive experience that brings your imagination to life. For more than 60 years, the Barbie brand has captivated the hearts and minds of both children and adults across multiple generations. Now fans can experience the original women’s empowerment brand alongside their favorite team in stadiums and arenas across the country.
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More details coming soon
From day one, we have helped stand up the award and support the business operations. We work to align endemic college football brands and to bring NIL opportunities to Joe Moore Award winning and contending athletes.
Our agency works with hustl. as a retailer for exclusive Marvel custom comics & variants featuring world-class athletes and entertainers.