---
title: Cookie Policy | AthLife
description: View our cookie policy
---

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# Cookie Policy

Last updated: May 25, 2026  ·  Applies to athlife.com

 

This Cookie Policy explains what cookies are, which cookies AthLife uses on **athlife.com**, why we use them, and how you can control them. By continuing to use our website, you agree to our use of cookies as described below — where your consent is required, we will ask for it explicitly.

Contents

1. [What Are Cookies?](https://www.athlife.com/cookie-policy#what-are-cookies)
2. [Cookie Categories We Use](https://www.athlife.com/cookie-policy#cookie-categories)
3. [Full Cookie List](https://www.athlife.com/cookie-policy#cookie-list)
4. [Third-Party Cookies](https://www.athlife.com/cookie-policy#third-party)
5. [How to Manage Cookies](https://www.athlife.com/cookie-policy#manage-cookies)
6. [Your Consent](https://www.athlife.com/cookie-policy#consent)
7. [Updates to This Policy](https://www.athlife.com/cookie-policy#updates)
8. [Contact Us](https://www.athlife.com/cookie-policy#contact)

Section 01

## What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to the website owner about how the site is being used.

Cookies are not programs and cannot carry viruses or malware. They cannot access other information stored on your device. There are different types of cookies:

- **Session cookies** — temporary cookies that expire when you close your browser
- **Persistent cookies** — cookies that remain on your device for a set period of time or until you delete them
- **First-party cookies** — set directly by athlife.com
- **Third-party cookies** — set by external services we use (e.g., Google Analytics, HubSpot)

 

Section 02

## Cookie Categories We Use

We use four categories of cookies on athlife.com. Strictly necessary cookies are always active. All others require your consent, which you can manage via our cookie banner or the settings link in our footer.

 

🛡️

### Strictly Necessary Cookies

Always Active

These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block these cookies, but some parts of the site may not work as a result. These cookies do not store any personally identifiable information.

 

📊

### Analytics Cookies

Consent Required

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to count visits, understand where traffic comes from, and see which pages are most popular. All data is aggregated and does not identify individual visitors. If you do not allow these cookies, we will not know when you visited our site and will not be able to monitor its performance.

 

📣

### Marketing & Targeting Cookies

Consent Required

These cookies may be set through our site by our advertising and social media partners. They may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

 

⚙️

### Functional / Preference Cookies

Consent Required

These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we use. If you do not allow these cookies, some or all of these features may not function properly — for example, remembering your cookie preferences for future visits.

 

Section 03

## Full Cookie List

Below is a detailed list of all cookies currently in use on athlife.com, organized by category. This list is reviewed and updated periodically.

### 🛡️ Strictly Necessary

| Cookie Name | Provider | Purpose | Expiry | Type |
| --- | --- | --- | --- | --- |
| `__hs_cookie_cat_pref` | HubSpot | Stores the visitor's cookie consent preferences so the banner is not shown on every page | 13 months | First-party |
| `__hs_opt_out` | HubSpot | Records if the visitor has opted out of tracking | 13 months | First-party |
| `hs-messages-hide-welcome-message` | HubSpot | Prevents the live chat welcome message from reappearing after it has been dismissed | 1 day | First-party |
| `XSRF-TOKEN` | HubSpot | Security cookie — prevents cross-site request forgery attacks on form submissions | Session | First-party |

### 📊 Analytics

| Cookie Name | Provider | Purpose | Expiry | Type |
| --- | --- | --- | --- | --- |
| `_ga` | Google Analytics | Registers a unique ID to generate statistical data on how the visitor uses the website | 2 years | First-party |
| `_ga_[ID]` | Google Analytics (GA4) | Used by Google Analytics GA4 to persist session state and count sessions | 2 years | First-party |
| `_gid` | Google Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website | 24 hours | First-party |
| `_gat` | Google Analytics | Used to throttle request rate — limits data collection on high-traffic sites | 1 minute | First-party |
| `hubspotutk` | HubSpot | Tracks a visitor's identity for analytics — passed to HubSpot when a form is submitted to de-duplicate contacts | 13 months | First-party |
| `__hstc` | HubSpot | Main cookie for tracking visitors — stores time of first visit, previous visit, and current visit | 13 months | First-party |
| `__hssrc` | HubSpot | Set to "1" when a new session begins — used to determine if HubSpot should increment session number and timestamps | Session | First-party |
| `__hssc` | HubSpot | Tracks sessions for analytics — determines if HubSpot should increment the session number and timestamps | 30 minutes | First-party |

### 📣 Marketing & Targeting

| Cookie Name | Provider | Purpose | Expiry | Type |
| --- | --- | --- | --- | --- |
| `_fbp` | Meta (Facebook) | Used by Meta to deliver a series of advertisement products such as real-time bidding from third-party advertisers | 3 months | Third-party |
| `_li_dcdm_c` | LinkedIn | Used to check browser support for cookies — part of the LinkedIn Insight Tag for ad conversion tracking | Session | Third-party |
| `AnalyticsSyncHistory` | LinkedIn | Used to store information about the time a sync took place with the lms\_analytics cookie | 30 days | Third-party |
| `li_sugr` | LinkedIn | Collects data on user behaviour and interaction in order to optimize the website and make ads on the LinkedIn network more relevant | 3 months | Third-party |
| `__hads` | HubSpot / Google Ads | Used for ad campaign tracking and conversion attribution | 2 years | Third-party |

### ⚙️ Functional / Preference

| Cookie Name | Provider | Purpose | Expiry | Type |
| --- | --- | --- | --- | --- |
| `__hs_initial_opt_in` | HubSpot | Stores whether the visitor has interacted with the cookie consent banner for the first time | 7 days | First-party |
| `hs-messages-is-open` | HubSpot | Remembers the state of the HubSpot chat widget (open/closed) between pages | 30 minutes | First-party |

**Note:** This cookie list reflects the cookies currently in use on athlife.com. If we add new third-party tools or integrations, this list will be updated accordingly. Last reviewed: May 25, 2026.

 

Section 04

## Third-Party Cookies

Some cookies on our site are set by third-party services. We do not control these cookies and they are subject to the privacy policies of the respective third parties. The main third-party services we use are:

- **Google Analytics** — website usage analytics. [Google Privacy Policy](https://policies.google.com/privacy) | [Google Analytics Opt-Out](https://tools.google.com/dlpage/gaoptout)
- **HubSpot** — website hosting, CRM, forms, and marketing automation. [HubSpot Privacy Policy](https://legal.hubspot.com/privacy-policy)
- **Meta (Facebook)** — advertising and conversion tracking via Meta Pixel. [Meta Privacy Policy](https://www.facebook.com/privacy/explanation)
- **LinkedIn** — professional audience insights via LinkedIn Insight Tag. [LinkedIn Privacy Policy](https://www.linkedin.com/legal/privacy-policy)

Where consent is required for third-party cookies, they will not be set until you have given your consent via our cookie banner.

 

Section 05

## How to Manage Cookies

You have several ways to control and manage cookies on athlife.com:

### 1. Our Cookie Settings Tool

The easiest way to manage your preferences is through our cookie consent banner, which appears when you first visit our site. You can also update your preferences at any time by clicking **"Cookie Settings"** in the footer of any page on athlife.com.

### 2. Your Browser Settings

Most browsers allow you to control cookies through their settings. You can typically find these under "Privacy," "Security," or "Content settings." Note that disabling certain cookies may affect the functionality of our website. Below are links to cookie management instructions for the most common browsers:

🌐

#### Google Chrome

[Manage cookies →](https://support.google.com/chrome/answer/95647)

🦊

#### Mozilla Firefox

[Manage cookies →](https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer)

🧭

#### Apple Safari

[Manage cookies →](https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac)

🔷

#### Microsoft Edge

[Manage cookies →](https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09)

### 3. Google Analytics Opt-Out

To prevent Google Analytics from collecting data about your visits, you can install the [Google Analytics Opt-Out Browser Add-on](https://tools.google.com/dlpage/gaoptout). This works across all websites that use Google Analytics.

### 4. Industry Opt-Out Tools

You can opt out of interest-based advertising from many participating companies through:

- [Digital Advertising Alliance (DAA) — optout.aboutads.info](https://optout.aboutads.info/)
- [Network Advertising Initiative (NAI)](https://www.networkadvertising.org/managing/opt_out.asp)
- [Your Online Choices (EU)](https://www.youronlinechoices.com/)

### 5. Global Privacy Control (GPC)

If your browser sends a Global Privacy Control (GPC) signal, we will honor it as an opt-out of the sharing of your personal data for targeted advertising purposes. You can enable GPC through browsers like Firefox or extensions such as Privacy Badger.

 

Section 06

## Your Consent

When you first visit athlife.com, a cookie banner will appear asking for your consent to use non-essential cookies. You may:

- **Accept all cookies** — enabling analytics, marketing, and functional cookies in addition to strictly necessary ones
- **Reject non-essential cookies** — only strictly necessary cookies will be set
- **Customize your preferences** — choose which categories of cookies to allow

You can withdraw or change your consent at any time by clicking **"Cookie Settings"** in the footer. Withdrawing consent will not affect the lawfulness of any processing carried out before you withdrew it.

For visitors in the EU, EEA, and UK, we will not set non-essential cookies before you have given your consent, in line with GDPR requirements. For visitors in California, you may opt out of the sharing of your personal information via our [Do Not Sell or Share My Personal Information](https://www.athlife.com/do-not-sell/?hsLang=en) page.

 

Section 07

## Updates to This Policy

We may update this Cookie Policy from time to time as our use of cookies changes or as required by law. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via a notice on our website or through our cookie consent banner.

We encourage you to review this policy periodically to stay informed about how we use cookies.

 

Section 08

## Contact Us

If you have any questions about this Cookie Policy or about how AthLife uses cookies and similar technologies, please contact us:

### Privacy & Cookie Inquiries

**AthLife, Inc.**  
273 Main Street, Unit 2 | 2nd Floor Huntington, NY 11743

📧 [info@athlife.com](mailto:info@athlife.com)  
🌐 [athlife.com/contact-us](https://athlife.com/contact-us/?hsLang=en)

Related policies: [Privacy Policy](https://www.athlife.com/privacy-policy/?hsLang=en)  ·  [Do Not Sell My Information](https://www.athlife.com/do-not-sell/?hsLang=en)

[![Athlife logo white with dark background](https://www.athlife.com/hs-fs/hubfs/Athlife%20logo%20white%20with%20dark%20background.png?width=150&height=46&name=Athlife%20logo%20white%20with%20dark%20background.png)](https://www.athlife.com/?hsLang=en)

Serving, creating and driving results in the world of sports & entertainment.

<https://www.linkedin.com/company/athlife-inc-/posts/?feedView=all> <https://www.instagram.com/athlifeinc/>

© 2026 AthLife All Rights Reserved

- [Privacy Policy](https://www.athlife.com/privacy-policy)
- [CCPA - Do Not Sell My Info Policy](https://www.athlife.com/do-not-sell)
- [Cookie Policy](https://www.athlife.com/cookie-policy)

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