--- title: Sports & Entertainment Marketing Activations & Marvel Collabs --- [Skip to content](https://www.athlife.com/sports-entertainment-marketing-activations#main-content) Close - [Our Story](https://www.athlife.com/about) - [What We Do](https://www.athlife.com/what-we-do-athlife) - [Professional Development Services for Athletes](https://www.athlife.com/professional-development-services-for-athletes) - [Sports & Entertainment Collabs](https://www.athlife.com/sports-entertainment-marketing-activations) - [Social Impact](https://www.athlife.com/social-impact-community-involvement) - [Brands We Work With](https://www.athlife.com/brands-we-work-with) - [Our Partners](https://www.athlife.com/our-partners) - [News & Events](https://www.athlife.com/news-events-athlife) - [Contact Us](https://www.athlife.com/contact-us) [Contact Us](https://www.athlife.com/contact-us?hsLang=en) [![Athlife-Blue-Logo with white background](https://www.athlife.com/hs-fs/hubfs/Athlife-Blue-Logo.png?width=150&height=44&name=Athlife-Blue-Logo.png)](https://www.athlife.com/?hsLang=en) [![Athlife logo white with dark background-1](https://www.athlife.com/hs-fs/hubfs/Athlife%20logo%20white%20with%20dark%20background-1.png?width=150&height=46&name=Athlife%20logo%20white%20with%20dark%20background-1.png)](https://www.athlife.com/?hsLang=en) [Contact Us](https://www.athlife.com/contact-us?hsLang=en) ![Marvel Super Hero Night 2026](https://www.athlife.com/hs-fs/hubfs/Marvel%20Super%20Hero%20Night%202026.jpg?width=575&name=Marvel%20Super%20Hero%20Night%202026.jpg) The following are case studies of our ## MARVEL SPORTS COLLABORATIONS TOUCH ![NFL Logo](https://www.athlife.com/hs-fs/hubfs/Client%20Logos/NFL%20Logo.jpeg?width=30&name=NFL%20Logo.jpeg) NFL Teams NFL Teams Teams we've worked with: • New York Giants • New York Jets • Philadelphia Eagles • Miami Dolphins [View Partnership Deck](https://www.athlife.com/hubfs/Case%20Studies/NFL%20x%20Marvel%20Best%20Practices%20January%202025.pdf?hsLang=en) TOUCH ![Major_League_Baseball_logo.svg](https://www.athlife.com/hs-fs/hubfs/Major_League_Baseball_logo.svg.webp?width=30&name=Major_League_Baseball_logo.svg.webp) MLB Teams MLB Teams Teams we've worked with: • New York Mets • Washington Nationals • Chicago Whitesox • Atlanta Braves [View Partnership Deck](https://www.athlife.com/hubfs/Case%20Studies/MLB%20x%20Marvel%20Best%20Practices%20October%202025%20(1).pdf?hsLang=en) TOUCH ![nba logo](https://www.athlife.com/hs-fs/hubfs/Client%20Logos/nba%20logo.png?width=30&name=nba%20logo.png) NBA TEAMS NBA TEAMS Teams we've worked with: • Atlanta Hawks • Brooklyn Nets • Golden State Warriors  • Houston Rockets [View Our Partnership Deck](https://www.athlife.com/hubfs/Case%20Studies/NBA.WNBA.G%20League%20x%20Marvel%20Best%20Practices%20September%202024.pdf?hsLang=en) TOUCH ![NHL-Logo-1-150x150](https://www.athlife.com/hs-fs/hubfs/NHL-Logo-1-150x150.png?width=30&name=NHL-Logo-1-150x150.png) NHL TEAMS NHL TEAMS Teams we've worked with: • Washington Capitals  • Philadelphia Flyers • New Jersey Devils  • Los Angeles Kings [View Our Partnership Deck](https://www.athlife.com/hubfs/Case%20Studies/NHL%20x%20Marvel%20Best%20Practices%20March%202025.pdf?hsLang=en) TOUCH ![MLS-Logo-150x150](https://www.athlife.com/hs-fs/hubfs/MLS-Logo-150x150.png?width=30&name=MLS-Logo-150x150.png) MLS MLS Teams we've worked with: • New York Red Bulls • NYCFC • FC Dallas  • Charlotte FC [View Our Partnership Deck](https://www.athlife.com/hubfs/Case%20Studies/MLS.USL.NWSL.CPL%20x%20Marvel%20Best%20Practices%20September%202025.pdf?hsLang=en) TOUCH ![5238__wnba-primary_dark-2020](https://www.athlife.com/hs-fs/hubfs/5238__wnba-primary_dark-2020.png?width=30&name=5238__wnba-primary_dark-2020.png) WNBA Teams WNBA Teams We have worked with the Chicago Sky on multiple fully immersive custom programs [View Our Partnership Deck](https://www.athlife.com/hubfs/Case%20Studies/Chicago%20Sky%20Marvel%20Super%20Hero%20Day%20Case%20Studies.pdf?hsLang=en) TOUCH ![nwsl logo](https://www.athlife.com/hs-fs/hubfs/Client%20Logos/nwsl%20logo.png?width=30&name=nwsl%20logo.png) NWSL NWSL We have worked with the Washington Spirit on a fully immersive custom program.  [View Our Partnership Deck](https://www.athlife.com/hubfs/Case%20Studies/Washington%20Spirit%20Marvel%20Super%20Hero%20Night%20Case%20Study%202024.pdf?hsLang=en) TOUCH ![National_Lacrosse_League_Logo](https://www.athlife.com/hubfs/Client%20Logos/National_Lacrosse_League_Logo.svg) NLL NLL Since 2023, we have worked with the NLL on a league-wide partnership celebrating the indigenous roots of the lacrosse through Marvel storytelling.   [View Our Partnership Deck](https://www.athlife.com/hubfs/Case%20Studies/NLL%20Marvel%20Super%20Hero%20Program%20Best%20Practices%202023-2026%20(1).pdf?hsLang=en) TOUCH ![ECHL_logo.svg](https://www.athlife.com/hs-fs/hubfs/Client%20Logos/ECHL_logo.svg.png?width=30&name=ECHL_logo.svg.png) ECHL / AHL ECHL / AHL Since 2017, we have worked with the ECHL & AHL on multiple league-wide activations and fully immersive custom programs. [View Our Partnership Deck](https://www.athlife.com/hubfs/Case%20Studies/ECHL_AHL%20x%20Marvel%20Best%20Practices%20April%202025%20(2).pdf?hsLang=en) TOUCH ![milb 2](https://www.athlife.com/hs-fs/hubfs/Client%20Logos/milb%202.png?width=30&name=milb%202.png) MiLB MiLB We have worked with MiLB on hundreds of activations with 100+ teams, including the fully immersive Marvel’s Defenders of the Diamond program. [View Our Partnership Deck](https://www.athlife.com/hubfs/Case%20Studies/Washington%20Spirit%20Marvel%20Super%20Hero%20Night%20Case%20Study%202024.pdf?hsLang=en) TOUCH ![nba g league](https://www.athlife.com/hs-fs/hubfs/Client%20Logos/nba%20g%20league.jpeg?width=30&name=nba%20g%20league.jpeg) NBA G LEAGUE NBA G LEAGUE Since the 2022-23 season, we have worked with the G League on fully immersive league-wide programs. [View Our Partnership Deck](https://www.athlife.com/hubfs/Case%20Studies/NBA%20G%20League%20Marvel%20Super%20Hero%20Program%20Case%20Study%202024-25.pdf?hsLang=en) TOUCH ![usl logo](https://www.athlife.com/hs-fs/hubfs/Client%20Logos/usl%20logo.png?width=30&name=usl%20logo.png) USL USL In 2024, we worked with the USL on a league-wide partnership that featured 15 participating teams from USL Championship & League One. [View Our Partnership Deck](https://www.athlife.com/hubfs/Case%20Studies/USL%20Marvel%20Super%20Hero%20Program%20Case%20Study%202024.pdf?hsLang=en) TOUCH ![Logo_of_Canadian_Premier_League](https://www.athlife.com/hubfs/Client%20Logos/Logo_of_Canadian_Premier_League.svg) CPL CPL In 2024, we worked with the CPL on a league-wide partnership that featured all 8 teams. [View Our Partnership Deck](https://www.athlife.com/hubfs/Case%20Studies/CPL%20Marvel%20Super%20Hero%20Program%20Case%20Study%202024.pdf?hsLang=en) TOUCH ![FORMULA E CUPRA KIRO](https://www.athlife.com/hs-fs/hubfs/Client%20Logos/FORMULA%20E%20%20CUPRA%20KIRO.webp?width=30&name=FORMULA%20E%20%20CUPRA%20KIRO.webp) FORMULA E / CUPRA KIRO FORMULA E / CUPRA KIRO COMING SOON! TOUCH ![usl logo](https://www.athlife.com/hs-fs/hubfs/Client%20Logos/usl%20logo.png?width=30&name=usl%20logo.png) + CONCACAF- IP CREATION + CONCACAF- IP CREATION CONCACAF tapped the talented artists of [Design Force](https://designforceinc.com/)to create the IP for their very first mascot, [VOLAR!](https://www.concacaf.com/volar/) [View Press Release](https://www.concacaf.com/en/news/concacaf-takes-flight-with-volar-its-first-ever-official-mascot/) TOUCH ![hustl-logo-3](https://www.athlife.com/hs-fs/hubfs/hustl-logo-3.png?width=30&name=hustl-logo-3.png) HUSTL HUSTL Our agency works with hustl as a retailer for exclusive Marvel custom comics & variants featuring world-class athletes and entertainers. TOUCH ![adidas](https://www.athlife.com/hs-fs/hubfs/adidas.jpg?width=30&name=adidas.jpg) ADIDAS ADIDAS View a PDF case study to see what we have done with Adidas.  TOUCH ![last-chance-u-57afc8b070620](https://www.athlife.com/hs-fs/hubfs/last-chance-u-57afc8b070620.png?width=30&name=last-chance-u-57afc8b070620.png) LAST CHANCE U LAST CHANCE U We have worked with Laney College and East Los Angeles College on product integration for their appearances on Netflix’s Last Chance U. Proud To Present ## A sample of our Marvel & Mattel partnerships ![FINALAPPROVEDMARELIPOSTER-3-1-663x1024](https://www.athlife.com/hs-fs/hubfs/FINALAPPROVEDMARELIPOSTER-3-1-663x1024.jpg?width=663&height=1024&name=FINALAPPROVEDMARELIPOSTER-3-1-663x1024.jpg "FINALAPPROVEDMARELIPOSTER-3-1-663x1024") #### Marvel x Eli Manning & The New York Giants Comic Books / Variant Cover ![APPROVED-4.25.23Screen-Shot-2023-04-25-at-10.07.31-AM-1-768x958](https://www.athlife.com/hs-fs/hubfs/APPROVED-4.25.23Screen-Shot-2023-04-25-at-10.07.31-AM-1-768x958.jpg?width=768&height=958&name=APPROVED-4.25.23Screen-Shot-2023-04-25-at-10.07.31-AM-1-768x958.jpg "APPROVED-4.25.23Screen-Shot-2023-04-25-at-10.07.31-AM-1-768x958") #### Marvel x New York Red Bulls Super Hero Night ![Athlife Hotwheels Game Day](https://www.athlife.com/hs-fs/hubfs/Athlife%20Hotwheels%20Game%20Day.jpg?width=1206&height=1036&name=Athlife%20Hotwheels%20Game%20Day.jpg "Athlife Hotwheels Game Day") #### Quad City Storm Hot Wheels Game Day™ Mechanic Shirt Giveaway ![Marvel Super Hero Day Chicago Sky](https://www.athlife.com/hs-fs/hubfs/Marvel%20Super%20Hero%20Day%20Chicago%20Sky.png?width=592&height=752&name=Marvel%20Super%20Hero%20Day%20Chicago%20Sky.png "Marvel Super Hero Day Chicago Sky") #### Marvel x Chicago Sky Immersive Custom Program ![NY-Yankees-Jeter-Colors-2-709x1024](https://www.athlife.com/hs-fs/hubfs/NY-Yankees-Jeter-Colors-2-709x1024.jpeg?width=663&height=958&name=NY-Yankees-Jeter-Colors-2-709x1024.jpeg "NY-Yankees-Jeter-Colors-2-709x1024") #### Marvel x Derek Jeter Promotional Giveaway: Custom Bobble Head ![NWSL Collab x Athlife jpg](https://www.athlife.com/hs-fs/hubfs/NWSL%20Collab%20x%20Athlife%20jpg.jpg?width=592&height=918&name=NWSL%20Collab%20x%20Athlife%20jpg.jpg "NWSL Collab x Athlife jpg") #### Marvel x NWSL Immersive Custom Program ![Athlife Barbie Game Day](https://www.athlife.com/hs-fs/hubfs/Athlife%20Barbie%20Game%20Day.jpg?width=517&height=640&name=Athlife%20Barbie%20Game%20Day.jpg "Athlife Barbie Game Day") #### Houston Astros Barbie Game Day™ Belt Bag giveaway ![NLLComic](https://www.athlife.com/hs-fs/hubfs/NLLComic.png?width=592&height=905&name=NLLComic.png "NLLComic") #### Marvel x NLL Comic Books / Variant Cover [![Athlife logo white with dark background](https://www.athlife.com/hs-fs/hubfs/Athlife%20logo%20white%20with%20dark%20background.png?width=150&height=46&name=Athlife%20logo%20white%20with%20dark%20background.png)](https://www.athlife.com/?hsLang=en) Serving, creating and driving results in the world of sports & entertainment. © 2026 AthLife All Rights Reserved - [Privacy Policy](https://www.athlife.com/privacy-policy) - [CCPA - Do Not Sell My Info Policy](https://www.athlife.com/do-not-sell) - [Cookie Policy](https://www.athlife.com/cookie-policy) ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "", "addressRegion" : "", "postalCode" : "", "streetAddress" : "" }, "email" : "info@athlife.com", "knowsLanguage" : "", "logo" : { "@type" : "ImageObject", "url" : "https://245461272.fs1.hubspotusercontent-na2.net/hubfs/245461272/Athlife-Blue-Logo.png" }, "name" : "", "telephone" : "(631) 385-1946", "url" : "https://www.athlife.com/sports-entertainment-marketing-activations" } ```