Mission
Mission
We aim to be a leader within the sports and entertainment industry by helping current and former athletes build successful careers and education after sports, while also connecting leading entertainment brands with the sports world to create stronger fan relationships.
Vision
Vision
We strive to be a recognized thought leader in professional athlete development and to serve as the leader in representing elite entertainment brand collaborations with sports teams.
Manifesto
Manifesto
We meet our clients, partners, and Foundation beneficiaries where they are, bringing deep expertise to help them solve complex challenges and unlock their potential. We listen. We guide. We deliver on our word.
We exist to serve — with excellence, integrity, and purpose.
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2004 - COMPANY START
AthLife was originally established to provide that service for athletes and organizations, focused specifically on career development and educational advisement. -
2008 - SPORTS & ENTERTAINMENT MARKETING TEAM ESTABLISH
We began working with Marvel Entertainment on supporting the growth of MarvelKids.com with educational programming and quickly pivoted to helping Marvel explore how they could cross over into the sports world. Over the last 10 years, Marvel has led the way for entertainment brand integration with sport, with more than 750 activations with teams from all major and minor sports leagues. -
2009 - THE ATHLIFE FOUNDATION FORMED
The AthLife Foundation, a 501c3 2010 (March 17th, 2010) non profit organization aimed at providing grant funding, training and industry leading resources, to help schools create a critical professional mentoring position in secondary education, called an Academic Athletic Coach.
The AthLife Foundation’s national platform works to ensure that deserving kids from our nation’s most challenged, yet promising communities, can achieve in their future careers beyond sport. -
PRESENT DAY
For more than 20 years, AthLife has been contracted by unions and leagues from all top tier US professional sports leagues, to provide support, resources, advisement, and education to the current and former players. On any given day, more than 750 ‘lifelete’s’ are in service with our team of advisors who support thousands of athletes each year.
Our agency now reps Mattel properties including Barbie and Hot Wheels, along with Skybound (Walking Dead), Netflix Last Chance U, Adidas, Gatorade, Pepsi, Crocs, and proudly helped stand up The Joe Moore Award, which goes to the best offensive line unit in college football each year.