Privacy Policy

Who We Are

AthLife, Inc. ("AthLife," "we," "us," or "our") operates the website athlife.com and provides career development, education, and professional transition services to professional athletes, former athletes, and athletic organizations.

This Privacy Policy applies to all personal information collected through our website, forms, email communications, and any other digital touchpoints associated with AthLife.

Information We Collect

We collect information in several ways depending on how you interact with our website and services.

Information You Provide Directly

• Contact information: name, email address, phone number, mailing address
• Professional information: sport played, team affiliation, career stage, education background
• Account preferences: communication preferences, newsletter subscriptions
• Inquiry content: messages, questions, or feedback you submit through our contact forms
• Event registrations: information provided when registering for AthLife events or programs

Information Collected Automatically

• Usage data: pages visited, time spent on pages, links clicked, referring URLs
• Device information: browser type, operating system, screen resolution, device type
• IP address and approximate location (country, region, city)
• Cookie and tracking data (see Section 4 for full details)

Information from Third Parties

• Analytics data from Google Analytics
• Marketing data from HubSpot (our website and CRM platform)
• Data from social media platforms if you engage with our social content

How We Use Your Information

We use the information we collect for the following purposes:

• Providing our services: to deliver career development resources, educational content, and professional transition programs
• Communications: to respond to your inquiries, send newsletters you have subscribed to, and share relevant program updates
• Marketing: to send promotional content about AthLife services, events, and partnerships (only with your consent, where required)
• Website improvement: to analyze how visitors use our site so we can improve content, navigation, and user experience
• Event management: to process registrations for AthLife workshops, webinars, and events
• Legal compliance: to comply with applicable laws and regulations, and to protect AthLife's legal rights
• Security: to detect and prevent fraudulent activity or unauthorized access

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to operate our website and understand how visitors interact with our content. You can manage your cookie preferences through the cookie banner displayed when you first visit our site.

Types of Cookies We Use

• Strictly Necessary: Essential for the website to function. These cannot be disabled.
• Analytics: Used to understand how visitors navigate the site (e.g., Google Analytics). We only set these with your consent.
• Marketing: Used to track visitors across websites for advertising purposes (e.g., LinkedIn Insight Tag, Meta Pixel, HubSpot tracking). We only set these with your consent.
• Functional/Preferences: Used to remember your preferences such as language or region.

For a complete list of cookies used on athlife.com, including each cookie's name, purpose, and expiry, please see our Cookie Policy.

Managing Cookies

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of our website. You can also configure your browser to reject cookies, though this may affect your experience on our site.

How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

Service Providers

We share data with trusted third-party vendors who help us operate our website and deliver our services. These providers are contractually required to protect your data and may only use it as directed by AthLife.

• HubSpot — website hosting, CRM, email marketing, and analytics
• Google Analytics — website usage analytics
• GoDaddy — domain registration
• Other vendors as needed for event management, payment processing, or program delivery

Legal Requirements

We may disclose your information if required to do so by law, court order, or government authority, or if we believe disclosure is necessary to protect the rights, property, or safety of AthLife, our users, or the public.

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of AthLife's assets, your personal information may be transferred as part of that transaction. We will notify you of any such change via email or a notice on our website.

With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Our general retention periods are:

• Contact and inquiry records: 3 years from last interaction
• Email marketing contacts: Until you unsubscribe or request deletion
• Analytics data: 26 months (Google Analytics default)
• Website logs: 12 months
• Legal and compliance records: As required by applicable law (typically 7 years)

When data is no longer needed, we securely delete or anonymize it.

Your Rights Under GDPR

If you are located in the European Union, European Economic Area, or the United Kingdom, you have the following rights regarding your personal data:

To exercise any of these rights, please contact us at info@athlife.com. We will respond within 30 days. We may need to verify your identity before processing your request.

Your Rights Under CCPA

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) grant you specific rights regarding your personal information.

Your California Rights

• Right to Know: You have the right to know what personal information we collect, use, disclose, and sell about you.
• Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.
• Right to Opt-Out: You have the right to opt out of the sale or sharing of your personal information. See our Do Not Sell or Share My Personal Information page.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
• Right to Limit Use of Sensitive Personal Information: You may limit certain uses of sensitive personal information.

Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted to and from our website
• Access controls limiting employee access to personal data on a need-to-know basis
• Use of reputable third-party platforms (HubSpot, Google) with their own robust security programs
• Regular review of our data collection and storage practices

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. If you believe your data has been compromised, please contact us immediately at info@athlife.com.

Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us at privacy@athlife.com and we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Notify registered users via email where required by law
• Display a notice on our website for significant changes

We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or your personal data, please reach out: